<<<<<!REJECTION WORDS!>>>>>

People LOVE :D  to Buy, but HATE :x  to be Sold.

Rejection words are words that raise a "RED FLAG" to your prospect that you are trying to "Sell Them!"

It is better to replace these redflag words with softer less intimidating words that will engage your prospect rather than run them away...

Here's are a list of rejection words that come to mind at this moment.  I have listed some replacement suggestions along with them as better options to consider.  Fell free to add to/expand this list.

Reject: Buy this...                                                       
Replacement: Own this...
 
                                           
Reject: Pay for/purchase..                                     
Replacement: Secure/reserve your copy...
                                                
Reject: Your price/cost is...                                               
Replacement: Your investment is...

Reject: I can sell you a...
Replacement: I can help you get a...

        
                                       Get the idea?


These are just a few rejection words/ replacement options.  Feel free to contribute to this thread by listing some rejection words & replacement options of your own.  Or by expanding on the previous list. Let's all become better copywriters by engaging our prospects through "soft selling" proving that we are there to help them :D  -- instead of hitting them across the head with a sales pitch that makes them feel like we're just out to Get Their Money! :-{

Multimastery,

I agree with you 100%. Knowing how to communicate is such an art form in itself. Many people including upper managment do not use or have such grace when it comes to talking about or to others. Knowing what words to use and also using what we refer to as the PCP (praise, correct, praise) method can also get great results. I just wanted to post and let you know others are reading and agree with you.

Thanks for commenting Joshua.  Great added insight, you're right some of the most high powered authorities still lack the basic skill and essence of good person-to-person communication skills.

I think it's a bit of a over-simplification to say that it's better copywriting to use more subtle wording to convince someone to buy.  Hard-sell has its place sometimes.  It depends on several things- your product, your prospect, the offer, even the economic picture at the time.

A strong call-to-action is sometimes called for if you want to make a sale.  There have been many times that I've seen disappointing results because of gentle copy.  Often, once I tightened it up with some more forceful copy, the problem went away.

I also submit that there's a growing backlash against the kind of "euphemism" style you're describing. Customers are becoming very savvy to that and some might even call it insincere.  It's not a Pre-Owned Vehicle, it's a USED CAR sort of thing.

Personally, I prefer to be more subtle in the art of the copy, but I don't agree at all that it's always "BETTER".  I believe in big toolboxes.  Sometimes, it's time to slash and burn!

(Sunday, Sunday, SUNDAY!  BE THERE!)

The challenge is to get that hard sell across in a forceful way but still accessible enough that your prospect still feels good about the experience.  Now THAT'S copywriting!

Thanks for your input Doren.  Everyone definitely has a right to their own opinion and I can respect yours.  Can't say that I totally agree with it -- But I can respect it.  Some copywriters have different styles of selling/communicating -- and true enough Everything doesn't work for Everybody 100% of the time...just as in life Nothing is Guaranteed.

Sometimes is best to be gentle and sometimes it requires "tough love" I do agree.  However, It is still Proven Fact that people LOVE to Buy and Hate to be Sold.  I've been in sales a long time and i've seen this.  Yes an agressive/pushy salesperson may be able to muscle a sale...but often times it ends up in buyers remorse.  I've had pushy salespeople do the same with me as well, so I know the feeling from both sides of the fence.

Many people, although they may not buy as fast all the time, appreciate a more subtle consultative approach when it comes to sales.  Those type of people who do end up Buying, more often than not they tend to become long-term loyal customers overtime (which generates more income) rather than just a one-time muscled out sale. 

Style,  Grace and Choice of words Do matter in Human Communication.  Again, maybe the agressive approach works for some, but I do not feel this approach is one to lead with in copywriting or sales.  I've seen far more positive outcomes from a smoother style of selling.  Also many studies have shown that the tough, agressive, fast-talkin 'Used Car' type salesperson is a primary reason why many people resent salespeople with a Vengeance.

Furthermore, it is the very reason why an industry like the automobile industy conducted multiple market research studies and decided to change the whole worn down Used Car image that many people many resented into a more attractive Pre-Owned image.  And like it or not, sales increased as a result which is why every noteworthy automobile dealer across the nation decided to adobt this new approach, new choice of words, less agressive style of communication, and a whole new way of interacting with the prospect and customer.